Pooki's Mahi defines "Freshness Guaranteed" as products roasted/blended, shipped and in our customers hands within 3 months from our initial lot purchase. This is especially true for Pooki's Mahi's 100% Kona coffee k-cups/single serve products. Customers want to smell/taste FRESH coffees. We sell through existing inventory and build backlog. This prevents "intermingling" of current batch vs. new ones.