How does Pooki's Mahi define vendors?

Pooki's Mahi's defines vendors as companies who provide a service to support the sales, marketing or fulfillment of Pooki's Mahi's products.  Vendors tend to be focused on marketing or sales.

Examples:

1. Red Carpet Events - Product placement, celebrity events, deep seeded product placement(s), primetime TV, movie premiers
2. Marketing - Social media marketing, product write-ups, bloggers, product reviews
3. Technology tools - CRM, ERP/MRP, ecommerce, mcommerce, retargeting
4. Advertising - Product Listing Ads (PLA), ecommerce ads, TV commercials, magazines