What format does Pooki's Mahi's data feeds follow?

Pooki's Mahi's data feed follows the Google Shopping requirements. 

Wholesale customers must modify the data feed to fit whichever marketplace Pooki's Mahi's products will be sold.  There are 32 fields in Pooki's Mahi's data feed.  Refer to Pooki's Mahi's Wholesale Playbook for the names, description and suggestions from Pooki's Mahi's Legal and Company executives.